Hello, I'm Nikki

the brains (and dog lover) behind unleashed by design. After two decades scaling multiple 8-figure retail businesses, I know one thing: your online presence is everything. I create brands, websites, and strategies that don’t just look good—they work—so ambitious biz owners can get noticed, book dream clients, and grow with confidence.

Nikki

Cheers to you!

Business operator

first.

Experience

big goals

don't scare me

tell me abut you

Leasheless Lab

founder & owner

built one of the first upcycled pet treat brands in u.s. from concept to national recognition in usa today - owning product, packaging, digital presence, and press.

Kohl's Corporation

retail buying, ecommerce

Forecasted & scaled a $100M+ eCommerce business across multiple fulfillment models. Drove $3M+ profit improvement through vendor contract renegotiation.

Milwaukee Brewers

Director - merchandise

grew revenue by $8M in four years. co-designed on-field uniforms. presented strategy & investment tradeoffs directly to team ownership.

made with love by unleashed by design

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